The Spanish eSports club Team Heretics has partnered with Philips in the with men’s grooming brand Philips OneBlade.
Over the last two years, Spain has become an area of focus for non-endemic brands entering the esports space.
Previously, Heretics partners were Adidas and the bottled water brand Font Vella owned by Danone.
Team Heretics was founded in August 2016. The organization has squads and players in Counter-Strike: Global Offensive, Fortnite, and Rainbow Six Siege.
Philips also, extended its partnership with the Swedish eSports club GODSENT for 2020